When it comes to online marketing many folks read all the," how to e-books" for the latest strategies. Some go so far as to go from one e-book to the next in search of the illusive magic bullet that will make their dreams of an online money making venture come through.
Traffic Equals Real People.
One mistake people make is forgetting that real people are visiting their website. We can research keywords all day long, but if you fail to remember that real people are using these keywords when visiting your website you will fail to convert those visiting your site into customers.
Traffic.
Getting traffic to your web site is one thing but failing to connect with those that visit your site is another. For years I spent time trying to make money online failing to understand that making money was just one part of the equation, the other part is understanding what people want and providing it to them in a way that they can connect with.
Think about it, you spend all this time getting traffic to your site and yet when people come to your site there is nothing on the page that speaks to their wants and needs. Sure your site may be relevant but it just does not engage the visitor and as a result it is just another website.
A Powerful Technique.
The most powerful marketing strategy that you can put in place is to understand the real person who is coming to your site and from there engaging them by understanding their needs and further still by creating desire.
Let me give you an example, we all know there are lots of ways to get traffic to your site, some free some paid, but the main reason you may avoid the paid methods is due to the fact that you fear not making money.
If I told you that you could spend $10.00 to get highly targeted traffic to your site and make $20.00 every time, how many times would you do it? Furthermore would you mind spending money if this was the case? I guess the answer would be no.
Understanding Emotions.
The underlying emotional challenge here is fear, so if I proved to you that it was possible and more importantly have you prove it to yourself and then tell you how much money you could make by doing so along with explaining what you could do with that money, then how would you feel about it?
Have All The Money You Want.
What if I told you that you could do this anytime you want, get the money you need, get out of debt and truly have financial freedom, what would you say? Once again you may be skeptical, yet you would want to learn more, why, because you want to believe it is possible and if there are elements of proof then the decision making process becomes easier.
Find Out For Yourself.
Don't take my word for it, think about it, the problem is this, we look for free marketing techniques all day long, why do we want free? We want free because we are afraid of spending money and we fear spending money because we fear we will not make money.
This implies that we are not confident in our actions and this fear of not making money can actually inhibit your ability to do so.
Please, again, do not take my word for it, think about it yourself and if you begin to understand this you will start to change your whole attitude and be far more effective in your marketing techniques.
To conclude, never under estimate the power of emotion.
Learn more Powerful Web Marketing Strategies That are built on results
Tuesday, February 10, 2009
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